Kenzie Houllahan

Into the Garden

Client - Packaging, Production, & Brand Identity

In the spring semester of my senior year, I worked again with the Contemporary Plated Desserts class on a project themed “Into the Garden,” exploring seasonal fruit flavors. The brand combined colorful fruit illustrations with a rustic, homegrown feel. I merged my illustrated fruit logo concept with my teammate Colton’s crate idea, before creating a garden-door inspired menu with different fruit symbols to represent which seasonal flavors are in which dish. My teammates designed the rest of the deliverables, where Colton designed a clean, elegant placemat and comment card, and Kayla created a 3D-printed stump-inspired takeaway package and seed paper napkin holder. Despite the quick turnaround of just two weeks from initial meeting to final deliverables, our team delivered a cohesive, season-spanning design in collaboration with the chefs.