I worked with two fellow design students to develop the branding for an entrepreneurship student, Kelly’s, media organization, Chaos Media. Chaos Media is an edgy, multifaceted company that reflects her personal vibe of organized chaos. The brand has seven branches: Film, Nostalgia, Journeys, Interactions, Me, Knowledge, and Connections, the last being a nonprofit supporting veterans and reflecting Kelly’s own experience as a veteran. I designed the main logo along with all its variations and created a comprehensive brand guide detailing proper logo usage, colors, typography, and imagery. My teammates developed social media templates that Kelly can adapt for posts. The brand aims to disrupt traditional perceptions of both media companies and veteran nonprofits, combining a bold, unconventional aesthetic with a clear structure. It was a pleasure working with Kelly, and I’m so happy to have gotten to make her dream a reality!