In my time as a designer, I’ve had many brand concepts that I loved that, as of now, haven’t come to fruition. It always bums me out to see fun concepts go to waste, so I wanted to showcase them in a quick, comprehensive way. From that, I chose ten of my favorite unused or in-process of being used logos and designed a logo booklet with a short explanation of what the logo is and why I created it. The logos showcased  are Eclectic Abodes (maximalist decor), Team Boston (Levy Convention Centers in Boston), Brews & Boos Spirit House (horror-themed pub), Willow’s Wellness (earthy women’s self-care brand), Golden Cove Hospital (unused therapeutic cuisine logo), Diva Dice RPG Accessories (feminine + queer-inclusive tabletop RPG supplies), Camp Paragon (spooky summer-camp-themed escape room), Birth of Christ (my concept for the Birth of Christ project), Into the Garden (my concept for the Into the Garden project), and The Three Marketeers (Spring 2026 Design Team branding). It was a lot of fun getting to revisit these old ideas and write about them!